Georgia de Graecia is a ready-to-wear label born in Athens, by the designer Georgia Saltouridou. The label draws inspiration from the personal story of its founder and her Hellenic roots blending nostalgia with modern codes.

The name itself holds multiple references from Magna Graecia to The Graecian Cave, the emblematic nightclub of Astoria, Georgia’s father used to work as a guitarist.

With a background in Visual Arts and over seven years experience in renowned brands in Paris, Georgia launched her namesake label as a way to bring a contemporary perspective to Greek culture and heritage.

Re imagining the colorful, glamorous, cosmopolitan 1970s, the hippie movement and Greek golden age of cinema, the brand creates signature prints that capture the free-spirited and liberating energy of the era, where the past and present collide to create a nostalgic fantasy.